HAPPY 10th BIRTHDAY TO OUR FAVOURITE WEB RESOURCE
Today we’re saying happy 10th birthday and a huge congratulations to Jimmy Wales, the founder of the web phenomenon that is Wikipedia.
View ArticleThe Apprentice Rides the Technology Zeitgeist to Stay Current
By Adam Moss CONTENT (& WEARABLE TECHNOLOGY) IS KING FOR TV RATINGS While some might say TV bosses are dumbing down the small screen to ensure mass appeal, others contest that they’re actually...
View ArticleHow Not-for-profit Content Marketing is Breaking New Ground
By Adam Moss The BBC made headlines this week when it launched a new account on free messaging app WhatsApp to update people with the latest information about Ebola. The service is aimed at reaching...
View ArticleGolden Content Marketing Means Monty The Penguin Has Already Won Christmas
By Adam Moss By now you’ve wiped away the tears, and fallen head over heels in love with Monty The Penguin. The new John Lewis Christmas TV ad, an unapologetic schmaltz-fest guaranteed to play havoc...
View ArticleWhy Micro-Video is Content Marketing Gold if You Don’t Own a Penguin
By Adam Moss Marketing chiefs over at John Lewis, Sainsbury’s and Marks & Spencer will undoubtedly be wearing smugly satisfied looks on their faces after their brilliant Christmas adverts became...
View ArticleHow Media Relations is the Secret Ingredient in Great Content Marketing
By Nina Webb & Adam Moss This week Brazen was chuffed to bits to win the Gold Award for ‘Best Use of Media Relations’ for our client, Pilgrims Choice, at the CIPR North-West PRide Awards. Why?...
View ArticlePinterest – How Visual Content Marketing Got Sexy
By Adam Moss Imagine having a shop window that was viewed by 56 million women regularly. And those women spend about 15 minutes looking into that shop window every time they visit. If you were the...
View ArticleThe Do’s and Don’ts of the PR Email
By Joe Murgatroyd Ask any journalist how many PR emails they get a day and how many of these end up in the trash, the results are pretty staggering. How do you make your emails one of the lucky few...
View ArticleWhy 2015 Has a Lot to Live Up to For Content Marketeers
By Adam Moss Content marketeers always set out to produce the most amazing content in the hope of winning worldwide shareability and global chatter for their work. But some examples just seem to rise...
View ArticlePrepare For Launch
As PR professionals, our ultimate aim is to come up with creative ideas to generate the best positive exposure for clients to their target audiences. An aspect of the job, which also involves...
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